Is It Time to Consider a Rebrand on your Web Design Business?

content marketing

When was it you ever started a side gig or design business? Was it three years from now? How long has it been since you ever evaluated your business? These are among the questions that you would normally face. You need to carefully consider all these as a web designer. It is your job to think creatively and critically for your clients.

  • Ask them more about questions that are as follow:
  • What is the mission of your business?
  • How old is your business?
  • Who is the targeted audience?
  • What is the personality of your brand?
  • Where do you envision your business five years from now?

Keep a good understanding of your business. That is the only way that you can design it and shape its identity. Take some time away from your work that generates revenue. Evaluate your business more and rebrand it as possible. A rebrand could bring better quality clients, better work, and better pay.

Four Questions to Ask About Your Business

Many companies already have undergone rebrands. The purpose of which is to clean up their tarnished image. They also want to strengthen their branding with the use of visuals.

It can just be more practical and simple on your part. Ask yourself four of these questions about your business.

1. Have you Started it All With No Niche?

Web designers would often be seen working in a competitive and congested space. This is also because a younger generation of designers is now nurtured on apps and computers entering the workforce. That’s when you realize that working with no specialty does not work for you. Better to have a more narrow focus to get the kind of quality output and efficiency you want.

2. Have you Chosen the Wrong Niche?

You may already have started your business focusing on a geographic area or a specific niche. If you find it difficult to achieve success in this space, it may be due to picking the wrong niche.

Better to carve out a new niche that you would find comfort designing website for. It should be something that you would build great relationships with. It is never too late for you to change if you find something that is not profitable or doesn’t feel right.

3. Is There a Need to Make Your Business Look Bigger?

There will come a time that clients want you to work with a team of professionals. It is now up to you to hire anyone to build and manage a website, manage projects or write copy to you.

The rebrand may include a name change. Instead of marketing your business with the use of your name, you could instead give it a formal agency name. Better to switch from branding yourself to being a global one.

Also, give your business the appearance of size to get more clients. This will also encourage them to pay premium prices. That’s when a rebrand is all the more essential.

If you are going to need funds to expand and grow your business my friends at the Bill Mervin Team in Abington, can help!

5. Have you Already Changed your Offered Services?

It is actually not just about the switch from basic to even premium services. The switch to the type of services offered is also a priority. By the time that you made a switch to the services you offer, you need to think of branding that best represents what you do well.

Keep it a great exercise to stop and think about your business. Make it sure that your business stays on the right track. The other way around can be done like adjusting your design and branding. You could be so sure of getting on the right track before being too late!

It’s Time to Be Taking Testimonials Seriously

feed back

If you want to really get down to a new business, word-of-mouth marketing is the way to go. This is the key to operate a high-quality business. Unless you focus on a small space where people know each other, it can still be difficult for clients to refer you to others on their own.

It is when it seems ideal to ask for online reviews and testimonials from clients. Keep in mind that consumers are very smart. They also have knowledge of anyone building a website and claim as being the best. Although you built a website to get the results people want, it will not mean anything unless you prove it to them through results.

Client reviews and testimonials are very much important in this regard. Let the words of previous clients of their satisfaction speak on your behalf. With you as a web designer, you must collect many testimonials. Start to encourage them to leave positive reviews for you on Google.

In the survey conducted by the Bright Local, it says that consumers need to read about ten online reviews before finally trusting a business. This is mainly due to the fact that client testimonials and reviews are valuable. They also give clients a sense of how it is to work with you.

Below are a few of the things that you can do:

Create My Business Page on Google

As per the survey mentioned, 86% of consumers actively read and look for local businesses. If you have a P.O. Box or physical address, you can also create a page for Google My Business. It is really made for free requiring only a few minutes from you to set up your business profile. This is simply the best way for your business listing to pop up in Google search results.

Google loves it seeing positive customer reviews on platforms. So, do what you can do to collect the reviews. Get good star ratings as well. Monitor and respond to the reviews.

Send Them An Offboarding Survey

Put some link to a questionnaire in the email. Ask some feedback on the positive experience they had from the site. Follow them up thirty to sixty days after finally the project has ended. It’s likely not pressuring them to say something good about you. You are giving them a reason to share more of their positive sentiments.

Just stay positive and never ever sound desperate in trying to get the reviews. Leave it up to them to finally take action.

Add Some Link in your Email Signature

The communication to have with clients is always through email. That is why you should put something in your email signature like a link. This is about them leaving a review for you.

In your email signature, you find it as a good place to leave some small notes and remind clients and prospects of things to check out. They will also have an idea of the next steps to take. It is an invitation for them to leave a review.

Write a Testimonial as Well for Them

Clients would often be found as too busy. That is why they would usually ask an owner to write it for them. Just listen closely to what their actions have to say. Know if they are really happy with the experience they got in the end.

For as long as you know that they really are happy, writing a testimonial on their behalf is okay. Summarize their thoughts into such a concise testimonial. They will for sure say yes with you doing it.

Conclusion Make it sure that your website is ready and prepared to sell. Publish an impressive portfolio and share other trust marks from your clients (both the past and the present). These will for sure quickly and easily convince prospects to work with you than the competitors.

5 Web Design to Avoid as They Can Be Major Turn-Offs

web design

Content marketing is one essential element that you need to consider. This is particularly true when you operate a start-up or an established brand. Almost 98% of chief marketing officers advocate for this trend. This is also because this is simple and this really works. 

At the present time, the Internet can be observed to be a highly competitive place.  A lot of businesses and individuals spend time and money on SEO and digital marketing. All they want is to outperform their rivals and sit on top of the Google. It also is harder on their part to get users to visit one website than any other.

With the difficulty of obtaining new visitors, webmasters work hard to retain a hard-won customer and bring in delightful user experience. They somehow need to understand that there are a number of off-putting and unpleasant bad habits that can come up over time. And they need to find ways to avoid them at all costs.  

Below are some of the 5 web designs to avoid as they can be major turn-offs to users.

1. Site is Too Slow

Keep in mind that the internet equates to instant gratification. This can be observed as true to people using super-powered Smartphone. One who is looking after trivia can get the answer via Google in just a few seconds. One could also contact a friend in another country by Whatsapp or Facebook message.

In the research conducted by Google, more than half or 53% of mobile users tend to abandon a site that takes longer than 3 seconds to load. If it loads after six seconds, they will for sure look elsewhere.

The basic needs of websites are not actually complicated. The average blog site or e-Commerce store should not take longer than a few seconds to load.

2. Popup Clutter

Never allow users to get bombarded by something that is irrelevant nonsense that can bury them from the actual content they want to reach. The experience of clicking a link in Google but being taken to another page may seem frustrating. There will also be screen-filling pop up that will normally cause user irritation.

Pop-ups are truly done badly. They may have their uses but they deliver too many at once. They do not respect the desire of a user to see the content that meets their interests.

Cookie and GDPR notifications are a legal requirement for websites serving data to users in the European Union. But, web designers should find ways to present them that do not disrupt others.

3. Not Mobile-Friendly

Mobile sites are often designed overlapping, misaligned, and formatted strangely. All these can signal a visitor that a company does not take serious of over little details. In the report conducted by Statista, almost 52.2% of Internet traffic took place on Mobile Phones. This actually happened in the year of 2018. This only goes to show that desktop browsing is seldom used when exploring the web. That is why you must understand that a low-quality mobile site can affect your SEO performance. The same is also true to the experience of the users.

4. Too Much Emphasis on Animation

Animation may look great as it breathes life into a sterile and static layout. It is just that it can sometimes be a spice but it can also be distracting. It should draw attention and support to the key content or CTA buttons. It must never overwhelm things swooshing around and popping up. These will lead users to be too bewildered to the actual text.

Never ever cause users to just stick with the animation than get in the way of what they do. They should not sit through the animation every time they go back to the home page. For instance, a user intends to click the button for “About Us”. But, he or she waits still while the navigation bar does a fade-in animation.

Understand that some animations equate to accessibility problems. The use of a lot of content and moving parts can pose serious issues for some users. It will just be difficult for them to focus on the content.

5. Autoplay Media

Many sites put a video playing next to the body text of a blog or an article post. Only to find out that this is not relevant to the content of the page. As one closes it before navigating to the next page, it then reappears. This is really highly distracting on the part of a user. It is also tantamount to ask visitors to sit through one advertisement to another advertisement.

Conclusion

All these major turn-offs need to be avoided as these are issues associated with bad UX design. The elements of the site need to be enhanced for the fullest impact on the function of the page. Think about it helping or hindering a user in finding what he or she is looking for. It should always enhance the actual content of the page. It should also shorten the process that a user should undergo to complete a transaction.

How to Boost Mobile Engagement Using Simple Contact Forms

mobile engagement

Content marketing is one essential element that you need to consider. This is particularly true when you operate a start-up or an established brand. Almost 98% of chief marketing officers advocate for this trend. This is also because this is simple and this really works. 

Contact forms are considered a necessity for most websites. If these forms are not present, clients would find it difficult handling business over the email or phone. They might also absolutely have no idea who to message or call. They would increase the time spent responding to it.

Although mobile forms can sometimes be tricky with less space on the screen to design a form, you still need to find ways to do it. A form will collect a name, phone number and email for one who is interested in learning about a service. This collection of data will help them not lose track of leads.

Nevertheless, there should be a delicate balance made in the design of the forms. This will engage them well so that you won’t miss them out on leads and sales. Below are a few of the things that you must keep in mind.

Columns

The idea is just so simple and plain: no need to use more than one column. This is in matters concerning a mobile contact form. Good thing, Leadformly presents a good example of a mobile contact form. This can keep everything just in a vertical line.

Do not also divide the “Name” field into “First Name” and “Last Name”. It can be quite difficult for them to input information into a contact form. Just place a single field for every horizontal line. Merge the fields belonging together.

Fields

Always keep in mind the fields that are necessary. This is in regard to creating a contact form for your client’s website. For instance, Shopify mobile contact form has a store address field. This is optional but this is a good choice for a support contact form. If a customer is looking for support, they could take a look at the corresponding store address.

It is just that the “Subject Field” is believed to be just a waste. This is perfect as a form to use from the help desk. But, the designer could just program the submissions from this form. A descriptive subject line can be included so that the support representative will know what he or she will read.

Among the things that can happen when there are too many optional or unnecessary fields are as follow:

  • Visitors might get frustrated spending more time reading each label. They will decide if one is necessary or not. They will keep on tabbing over the next one.
  • Visitors might give up even before getting started. This is due to the form and its length that can be just daunting.
  • Visitors might be confused about some of the fields. They will wonder what they really are for. They will spend more time figuring out the answer.

Pages

If you already have a lengthy contact form on mobile, do some ways to keep it not appearing long. It is a lot better to create a multi-page form that has a progress bar below the form. This will give users a clearer picture of how much more is left to fill out. Do more to shorten the space and not compromise the fields shown. Better to make use of collapsible menus that display certain parts of the form. If possible, turn the radio dial lists or checkbox into hidden dropdowns.

Labels

Save space in mobile contact forms. But be extra careful with error messages, hints, and labels. Always keep the instructive text in mind that does not cause friction.

Just when you take a look at the MailChimp form, the following can be best observed:

  • The field is clearly and succinctly labelled outside of the field.
  • The hint text also appears right inside the field in such a lighter color.
  • The error messages appear if a user has not properly filled in a field.
  • Asterisks are not used to indicate required fields. This helps keep the labels clear of debris.

Keyboards

Program the time users need to fill out the mobile contact form. Just display the right keyboard for every field. A lowercase alpha keyboard, a punctuation, and “.com” and “/” are also essential. All these will save time on the part of a user when hunting down numbers and punctuation. They will be encouraged more to complete the form.

Wrap-up

Capture more of their information so that your business could stay in touch. Even if mobile visitors are not willing to convert, it does not mean that they are not also willing to fill out a mobile contact form. They will still like this option that you need to make sure it is a worthwhile one to take!

10 Simple and Successful Strategies for Content Marketing

content-marketing

Content marketing is one essential element that you need to consider. This is particularly true when you operate a start-up or an established brand. Almost 98% of chief marketing officers advocate for this trend. This is also because this is simple and this really works. 

A lot of start-up founders have discussed the sales of their products. These products have shown a skyrocket performance in sales after being featured in websites like Business Insider and Techcrunch. That is why you need to focus as well on content marketing.  

Below are the 10 simple and successful strategies for content marketing that will push your business to the next level. 

1. Shorten Things Out 

The reality is that people like it better reading short-form articles. So, you better avoid producing long-form articles. Even based on research, people prefer articles that are consisted of 1000-words or even less than that. In one report, it was found out that readers can spend about fifteen seconds or less. Just remember that readers have a short attention span. They are always on the look-out for some interesting things to read. 

2. Make Use of Visuals 

The majority of people like it reading on quality visuals in the content. The visuals could come in a range of video, infographics, or quality images. The simple idea is that they visit a website and get attracted by the visuals. They actually never pay attention to the sea of words or even the graphics on the site. The visuals have one advantage to offer. They further help optimize content for the search engines. 

3. Write Content in a Light Way 

You may already have been proud of the formal content produced as a content manager. Understand that the readers are keen on content written formal but also in a light and fun way. So, prioritize it making the paragraphs just short. Add some informal words as much as possible. This will make the content more shareable and fun to read. 

4. Optimize Content for All the Search Engines 

Keep in mind that you write with the focus on targeting people and the search engines. People also find your content as they search with the use of the search engines. That is why you need to be sure that the content is optimized as it fits well to all the search engines.  

Among the things to concern more are the specific keyword, the keyword used on the title, keyword used on the body of the article and the visuals used in the article. 

5. Write So It Could Go Viral 

Be brave in producing visual and written content that could go viral. There already are companies that start from zero sales to a million dollar worth of sales. This is mainly attributed to viral content.  

6. Focus on Where the Viewers Are 

Do not mistake content as something exactly as a blog. A blog may seem essential but it is not always the end. The best approach to follow is the content focused on finding readers. Incorporate a few mediums like Facebook, Medium, Tik Tok, and Snapchat. 

7. Not Only Quantity but Quality 

Do not be misled by pushing hundreds of posts every day. It’s as if you are focusing on quantity more and not with the quality of work. Expect it further that if the quality decreases, the audience also goes down. It is a lot better to publish new and quality content once a week.  

8. Concentrate Further on Your Niche 

Focus more on a small niche rather than conquering the world. Although you produce a wide content, only fewer people will see it. The best thing to do is to focus on a specific location and niche.  

9. Analyze Your Content 

Always analyze the content that you will submit. This is one way for you to see the different types of content that perform. Make use of data analysis tools that can best evaluate the returns of content. Most of them are for free like the Google Analytics. So, you better make use of them to attract a big audience.  

10. Use Influencers and Freelancers 

Invest more in influencers and freelancers to get the attention of a bigger audience. More than fifty-five percent of companies are using freelancers to meet their content needs. They also are mostly influencers in the industry.  

Now, you have learned more about these strategies of implementing content marketing!