How to Boost Mobile Engagement Using Simple Contact Forms

mobile engagement

Content marketing is one essential element that you need to consider. This is particularly true when you operate a start-up or an established brand. Almost 98% of chief marketing officers advocate for this trend. This is also because this is simple and this really works. 

Contact forms are considered a necessity for most websites. If these forms are not present, clients would find it difficult handling business over the email or phone. They might also absolutely have no idea who to message or call. They would increase the time spent responding to it.

Although mobile forms can sometimes be tricky with less space on the screen to design a form, you still need to find ways to do it. A form will collect a name, phone number and email for one who is interested in learning about a service. This collection of data will help them not lose track of leads.

Nevertheless, there should be a delicate balance made in the design of the forms. This will engage them well so that you won’t miss them out on leads and sales. Below are a few of the things that you must keep in mind.


The idea is just so simple and plain: no need to use more than one column. This is in matters concerning a mobile contact form. Good thing, Leadformly presents a good example of a mobile contact form. This can keep everything just in a vertical line.

Do not also divide the “Name” field into “First Name” and “Last Name”. It can be quite difficult for them to input information into a contact form. Just place a single field for every horizontal line. Merge the fields belonging together.


Always keep in mind the fields that are necessary. This is in regard to creating a contact form for your client’s website. For instance, Shopify mobile contact form has a store address field. This is optional but this is a good choice for a support contact form. If a customer is looking for support, they could take a look at the corresponding store address.

It is just that the “Subject Field” is believed to be just a waste. This is perfect as a form to use from the help desk. But, the designer could just program the submissions from this form. A descriptive subject line can be included so that the support representative will know what he or she will read.

Among the things that can happen when there are too many optional or unnecessary fields are as follow:

  • Visitors might get frustrated spending more time reading each label. They will decide if one is necessary or not. They will keep on tabbing over the next one.
  • Visitors might give up even before getting started. This is due to the form and its length that can be just daunting.
  • Visitors might be confused about some of the fields. They will wonder what they really are for. They will spend more time figuring out the answer.


If you already have a lengthy contact form on mobile, do some ways to keep it not appearing long. It is a lot better to create a multi-page form that has a progress bar below the form. This will give users a clearer picture of how much more is left to fill out. Do more to shorten the space and not compromise the fields shown. Better to make use of collapsible menus that display certain parts of the form. If possible, turn the radio dial lists or checkbox into hidden dropdowns.


Save space in mobile contact forms. But be extra careful with error messages, hints, and labels. Always keep the instructive text in mind that does not cause friction.

Just when you take a look at the MailChimp form, the following can be best observed:

  • The field is clearly and succinctly labelled outside of the field.
  • The hint text also appears right inside the field in such a lighter color.
  • The error messages appear if a user has not properly filled in a field.
  • Asterisks are not used to indicate required fields. This helps keep the labels clear of debris.


Program the time users need to fill out the mobile contact form. Just display the right keyboard for every field. A lowercase alpha keyboard, a punctuation, and “.com” and “/” are also essential. All these will save time on the part of a user when hunting down numbers and punctuation. They will be encouraged more to complete the form.


Capture more of their information so that your business could stay in touch. Even if mobile visitors are not willing to convert, it does not mean that they are not also willing to fill out a mobile contact form. They will still like this option that you need to make sure it is a worthwhile one to take!