Content marketing is one essential element that you need to consider. This is particularly true when you operate a start-up or an established brand. Almost 98% of chief marketing officers advocate for this trend. This is also because this is simple and this really works.
At the present time, the Internet can be observed to be a highly competitive place. A lot of businesses and individuals spend time and money on SEO and digital marketing. All they want is to outperform their rivals and sit on top of the Google. It also is harder on their part to get users to visit one website than any other.
With the difficulty of obtaining new visitors, webmasters work hard to retain a hard-won customer and bring in delightful user experience. They somehow need to understand that there are a number of off-putting and unpleasant bad habits that can come up over time. And they need to find ways to avoid them at all costs.
Below are some of the 5 web designs to avoid as they can be major turn-offs to users.
1. Site is Too Slow
Keep in mind that the internet equates to instant gratification. This can be observed as true to people using super-powered Smartphone. One who is looking after trivia can get the answer via Google in just a few seconds. One could also contact a friend in another country by Whatsapp or Facebook message.
In the research conducted by Google, more than half or 53% of mobile users tend to abandon a site that takes longer than 3 seconds to load. If it loads after six seconds, they will for sure look elsewhere.
The basic needs of websites are not actually complicated. The average blog site or e-Commerce store should not take longer than a few seconds to load.
2. Popup Clutter
Never allow users to get bombarded by something that is irrelevant nonsense that can bury them from the actual content they want to reach. The experience of clicking a link in Google but being taken to another page may seem frustrating. There will also be screen-filling pop up that will normally cause user irritation.
Pop-ups are truly done badly. They may have their uses but they deliver too many at once. They do not respect the desire of a user to see the content that meets their interests.
Cookie and GDPR notifications are a legal requirement for websites serving data to users in the European Union. But, web designers should find ways to present them that do not disrupt others.
3. Not Mobile-Friendly
Mobile sites are often designed overlapping, misaligned, and formatted strangely. All these can signal a visitor that a company does not take serious of over little details. In the report conducted by Statista, almost 52.2% of Internet traffic took place on Mobile Phones. This actually happened in the year of 2018. This only goes to show that desktop browsing is seldom used when exploring the web. That is why you must understand that a low-quality mobile site can affect your SEO performance. The same is also true to the experience of the users.
4. Too Much Emphasis on Animation
Animation may look great as it breathes life into a sterile and static layout. It is just that it can sometimes be a spice but it can also be distracting. It should draw attention and support to the key content or CTA buttons. It must never overwhelm things swooshing around and popping up. These will lead users to be too bewildered to the actual text.
Never ever cause users to just stick with the animation than get in the way of what they do. They should not sit through the animation every time they go back to the home page. For instance, a user intends to click the button for “About Us”. But, he or she waits still while the navigation bar does a fade-in animation.
Understand that some animations equate to accessibility problems. The use of a lot of content and moving parts can pose serious issues for some users. It will just be difficult for them to focus on the content.
5. Autoplay Media
Many sites put a video playing next to the body text of a blog or an article post. Only to find out that this is not relevant to the content of the page. As one closes it before navigating to the next page, it then reappears. This is really highly distracting on the part of a user. It is also tantamount to ask visitors to sit through one advertisement to another advertisement.
All these major turn-offs need to be avoided as these are issues associated with bad UX design. The elements of the site need to be enhanced for the fullest impact on the function of the page. Think about it helping or hindering a user in finding what he or she is looking for. It should always enhance the actual content of the page. It should also shorten the process that a user should undergo to complete a transaction.