If you want to really get down to a new business, word-of-mouth marketing is the way to go. This is the key to operate a high-quality business. Unless you focus on a small space where people know each other, it can still be difficult for clients to refer you to others on their own.
It is when it seems ideal to ask for online reviews and testimonials from clients. Keep in mind that consumers are very smart. They also have knowledge of anyone building a website and claim as being the best. Although you built a website to get the results people want, it will not mean anything unless you prove it to them through results.
Client reviews and testimonials are very much important in this regard. Let the words of previous clients of their satisfaction speak on your behalf. With you as a web designer, you must collect many testimonials. Start to encourage them to leave positive reviews for you on Google.
In the survey conducted by the Bright Local, it says that consumers need to read about ten online reviews before finally trusting a business. This is mainly due to the fact that client testimonials and reviews are valuable. They also give clients a sense of how it is to work with you.
Below are a few of the things that you can do:
Create My Business Page on Google
As per the survey mentioned, 86% of consumers actively read and look for local businesses. If you have a P.O. Box or physical address, you can also create a page for Google My Business. It is really made for free requiring only a few minutes from you to set up your business profile. This is simply the best way for your business listing to pop up in Google search results.
Google loves it seeing positive customer reviews on platforms. So, do what you can do to collect the reviews. Get good star ratings as well. Monitor and respond to the reviews.
Send Them An Offboarding Survey
Put some link to a questionnaire in the email. Ask some feedback on the positive experience they had from the site. Follow them up thirty to sixty days after finally the project has ended. It’s likely not pressuring them to say something good about you. You are giving them a reason to share more of their positive sentiments.
Just stay positive and never ever sound desperate in trying to get the reviews. Leave it up to them to finally take action.
Add Some Link in your Email Signature
The communication to have with clients is always through email. That is why you should put something in your email signature like a link. This is about them leaving a review for you.
In your email signature, you find it as a good place to leave some small notes and remind clients and prospects of things to check out. They will also have an idea of the next steps to take. It is an invitation for them to leave a review.
Write a Testimonial as Well for Them
Clients would often be found as too busy. That is why they would usually ask an owner to write it for them. Just listen closely to what their actions have to say. Know if they are really happy with the experience they got in the end.
For as long as you know that they really are happy, writing a testimonial on their behalf is okay. Summarize their thoughts into such a concise testimonial. They will for sure say yes with you doing it.
Conclusion Make it sure that your website is ready and prepared to sell. Publish an impressive portfolio and share other trust marks from your clients (both the past and the present). These will for sure quickly and easily convince prospects to work with you than the competitors.