Is It Time to Consider a Rebrand on your Web Design Business?

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When was it you ever started a side gig or design business? Was it three years from now? How long has it been since you ever evaluated your business? These are among the questions that you would normally face. You need to carefully consider all these as a web designer. It is your job to think creatively and critically for your clients.

  • Ask them more about questions that are as follow:
  • What is the mission of your business?
  • How old is your business?
  • Who is the targeted audience?
  • What is the personality of your brand?
  • Where do you envision your business five years from now?

Keep a good understanding of your business. That is the only way that you can design it and shape its identity. Take some time away from your work that generates revenue. Evaluate your business more and rebrand it as possible. A rebrand could bring better quality clients, better work, and better pay.

Four Questions to Ask About Your Business

Many companies already have undergone rebrands. The purpose of which is to clean up their tarnished image. They also want to strengthen their branding with the use of visuals.

It can just be more practical and simple on your part. Ask yourself four of these questions about your business.

1. Have you Started it All With No Niche?

Web designers would often be seen working in a competitive and congested space. This is also because a younger generation of designers is now nurtured on apps and computers entering the workforce. That’s when you realize that working with no specialty does not work for you. Better to have a more narrow focus to get the kind of quality output and efficiency you want.

2. Have you Chosen the Wrong Niche?

You may already have started your business focusing on a geographic area or a specific niche. If you find it difficult to achieve success in this space, it may be due to picking the wrong niche.

Better to carve out a new niche that you would find comfort designing website for. It should be something that you would build great relationships with. It is never too late for you to change if you find something that is not profitable or doesn’t feel right.

3. Is There a Need to Make Your Business Look Bigger?

There will come a time that clients want you to work with a team of professionals. It is now up to you to hire anyone to build and manage a website, manage projects or write copy to you.

The rebrand may include a name change. Instead of marketing your business with the use of your name, you could instead give it a formal agency name. Better to switch from branding yourself to being a global one.

Also, give your business the appearance of size to get more clients. This will also encourage them to pay premium prices. That’s when a rebrand is all the more essential.

If you are going to need funds to expand and grow your business my friends at the Bill Mervin Team in Abington, can help!

5. Have you Already Changed your Offered Services?

It is actually not just about the switch from basic to even premium services. The switch to the type of services offered is also a priority. By the time that you made a switch to the services you offer, you need to think of branding that best represents what you do well.

Keep it a great exercise to stop and think about your business. Make it sure that your business stays on the right track. The other way around can be done like adjusting your design and branding. You could be so sure of getting on the right track before being too late!

It’s Time to Be Taking Testimonials Seriously

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If you want to really get down to a new business, word-of-mouth marketing is the way to go. This is the key to operate a high-quality business. Unless you focus on a small space where people know each other, it can still be difficult for clients to refer you to others on their own.

It is when it seems ideal to ask for online reviews and testimonials from clients. Keep in mind that consumers are very smart. They also have knowledge of anyone building a website and claim as being the best. Although you built a website to get the results people want, it will not mean anything unless you prove it to them through results.

Client reviews and testimonials are very much important in this regard. Let the words of previous clients of their satisfaction speak on your behalf. With you as a web designer, you must collect many testimonials. Start to encourage them to leave positive reviews for you on Google.

In the survey conducted by the Bright Local, it says that consumers need to read about ten online reviews before finally trusting a business. This is mainly due to the fact that client testimonials and reviews are valuable. They also give clients a sense of how it is to work with you.

Below are a few of the things that you can do:

Create My Business Page on Google

As per the survey mentioned, 86% of consumers actively read and look for local businesses. If you have a P.O. Box or physical address, you can also create a page for Google My Business. It is really made for free requiring only a few minutes from you to set up your business profile. This is simply the best way for your business listing to pop up in Google search results.

Google loves it seeing positive customer reviews on platforms. So, do what you can do to collect the reviews. Get good star ratings as well. Monitor and respond to the reviews.

Send Them An Offboarding Survey

Put some link to a questionnaire in the email. Ask some feedback on the positive experience they had from the site. Follow them up thirty to sixty days after finally the project has ended. It’s likely not pressuring them to say something good about you. You are giving them a reason to share more of their positive sentiments.

Just stay positive and never ever sound desperate in trying to get the reviews. Leave it up to them to finally take action.

Add Some Link in your Email Signature

The communication to have with clients is always through email. That is why you should put something in your email signature like a link. This is about them leaving a review for you.

In your email signature, you find it as a good place to leave some small notes and remind clients and prospects of things to check out. They will also have an idea of the next steps to take. It is an invitation for them to leave a review.

Write a Testimonial as Well for Them

Clients would often be found as too busy. That is why they would usually ask an owner to write it for them. Just listen closely to what their actions have to say. Know if they are really happy with the experience they got in the end.

For as long as you know that they really are happy, writing a testimonial on their behalf is okay. Summarize their thoughts into such a concise testimonial. They will for sure say yes with you doing it.

Conclusion Make it sure that your website is ready and prepared to sell. Publish an impressive portfolio and share other trust marks from your clients (both the past and the present). These will for sure quickly and easily convince prospects to work with you than the competitors.